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Operators are moving beyond connectivity and turning the home gateway into a revenue platform. Using Broadband Forum WT-492, USP/TR-369, and frameworks like prpl and RDK, Software Module Management (SMM) enables operators to deploy and monetize third-party applications directly through the gateway at scale.

AI makes this actionable by using SMM telemetry to identify subscriber needs earlier than CRM or billing systems can, enabling proactive, personalized service offers. This session explores how operators can use this standards-based architecture to create new revenue opportunities today.