GSMA Intelligence Report
Sealing a Comeback: Enabling Apple and Android RCS
As digital communication evolves, Rich Communication Services (RCS) is transforming the messaging landscape, offering a secure, interoperable alternative to SMS and OTT platforms. Apple’s decision to support RCS in iOS 18 marks a pivotal moment for the ecosystem, creating new opportunities for businesses to innovate and connect across platforms.
Find out how you can:
- Leverage Apple’s RCS Adoption: With Apple’s entry, RCS now connects over 5 billion devices globally, bridging iOS and Android messaging and enabling advanced features like rich media and secure cross-platform communication.
- Understand the Business Opportunity: Learn how RCS Rich Business Messaging (RBM) is set to quadruple message volumes by 2029, unlocking new revenue streams and improving customer engagement.
With the Apple and Android RCS rollout coming in 2025, early adopters will gain a competitive edge by offering customers a richer, more secure messaging experience.
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