OMDIA Research Report:

The Future of the Connected Home

OMDIA research on how broadband providers build successful value-added service (VAS) strategies to grow ARPU, reduce churn, and improve home experience.

Operators know VAS can grow broadband ARPU, but many are more cautious due to uncertainty around monetization and rising support costs. This report breaks down the winning plays across Wi-Fi quality, security, smart home services, application prioritization, and the role of AI at the edge.

Build a Strategy That Actually Monetizes

Resource Library

Broadband VAS Strategies

What's changes since 2024 and why investment has become more cautious.

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Wi-Fi evolution & FTTR

Learn why quality Wi-Fi remains the battleground and where hardware + software investment is going.

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Security & safety monetization

why cybersecurity remains one of the strongest paid opportunities (but hard to scale).

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Application QoE & prioritization

How providers think about differentiating experience beyond speed.

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AI in the connected home

Top use cases and why edge AI in CPE is gaining momentum

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Open standards & USP

Adoption trends and priority use cases for real-time data and CX improvement

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You've got the research, now

build on it

In this Broadband Forum webinar, senior leaders from Motive, Incognito, Deutsche Telekom, Calix, and Vodafone share what's actually working in the connected home, and what's holding operators back from capturing more value.

Watch the full session