Stop the Silent Revenue Leak

40% of your churn happens without a single support ticket. Quiet cancelling is killing your LTV.

Get the visibility to identify at-risk customers based on actual usage behavior and automated diagnostics, saving the customer before they even think about leaving.

See Proactive Care in Action Calculate Your Churn Savings

The Quiet Cancelling Problem

Customers often don't complain—They just leave.

You can't fix what you don't see. Collect and display customer data that can unearth trends before they become bigger problems.

Old Way:

Reactive Support

❌ Wait for customer to call with problem

❌ Troubleshoot issue after frustration sets in

❌ High call center volumes

❌ Customers leave before you know there's an issue

❌ Mystery cancellations with no explanation

New Way:

Proactive Care

✅ AI detects issues before customer notices

✅ Automated diagnostics identify root cause

✅ Proactive interventions fix problems silently

✅ Customer retention triggered by usage patterns

✅ Understand exactly why customers leave (and prevent it)

Featured Resource

AI in the Connected Home (Broadband Forum Webinar) → See how leading operators are deploying AI to prevent churn

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Industry analysts confirm what forward-thinking operators already know

AI-powered proactive care delivers measurable ROI.

Omdia Connected Home Report

The connected home market is evolving beyond basic connectivity to require intelligent, proactive service management. Operators who leverage AI and automation for predictive diagnostics will reduce churn and unlock new revenue streams.

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TM Forum: Agentic AT & Autonomy Benchmark Report

Agentic AI represents the next evolution in telecom operations—enabling autonomous detection, diagnosis, and resolution of customer issues. Operators implementing agentic AI are seeing 25-40% reductions in support costs and significant improvements in customer satisfaction.

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Broadband Forum: How to Design and Build an AI-Ready Network

Learn how extending SDN principles and centralized policy control into the home network, combined with unified AI and real-time monitoring, lets you guarantee service levels, improve security, and resolve problems proactively instead of reactively.

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Three Ways to Stop Quiet Cancelling:

Motive Intelligence

Real-Time AI Insights Across Networks & Services

Predict cancellation before it happens
Analyze usage patterns, device health, and network performance
Identify at-risk customers based on behavioral signals
Actionable retention triggers

How to apply it: Knowing the signals before they become problems directly reduces high call volumes, unnecessary hardware returns, and harmful truck rolls. Use Motive to remotely understand reasons for cancellation and get in front of unexplainable, "random" cancellations.

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Home Device Manager (HDM)

Complete Visibility & Control Over Connected Devices

Real-time visibility into millions of connected devices (CPE, routers, STBs, IoT)
Remote diagnostics and firmware management
TR-369/USP protocol support for advanced service orchestration
Zero-touch provisioning and configuration

How to apply it: Run automated diagnostics across your entire base, then act fast with remote firmware updates and configuration to resolve issues without a truck roll. For customers with complex setups, multi-controller orchestration for smart home environments ensures a seamless experience that keeps subscribers engaged and reduces churn.

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Service Management Platform (SMP)

Centralized Control for Service Delivery & Support

Displays complete customer view to support agents
Smart Assistant provides Next Best Actions
Automated workflows for common issues
Real-time device and network diagnostics

How to apply it: Use AI-driven device management to detect latency, WiFi dead zones, and firmware errors, and fix them automatically before the customer notices.

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